This week, we were reminded of our addictions to our phones and social media. We are constantly reminded of this by our elders and by anti-tech media. I think the more interesting idea that was presented this week was the fact that our addiction is rooted in our DNA. Corporations like Apple, Facebook, etc are simply capitalizing on these behaviors.

The articles “The Ancient Foundations of Social Media” and “Tom Standage on the Forgotten History of Social Media”, explain the concept that social media has already existed for most of human existance. According to them, humans are wired to socialize and to gossip. Standage sums this up pretty well when he states, “Modern social media is so compelling because it’s the most convenient and efficient means we have invented so far to scratch a prehistoric itch: the desire to share and network with other people.” After sitting back and thinking about this, I believe this concept to be true. Social networks only give us an advanced platform to do what we already do: we gossip, we speak our minds, we judge people, and we look for concurrence from our peers while receiving judgement from our foes. This was previously done in coffee shops, in school, in newspapers, etc. Social media does all of these same things from afar; we can post our thoughts and ideas, and just about anybody can make comments on them or leave a “like”.

Regardless of how we get it done, we are in need of human interaction. I believe this is why we are so addicted to our phones; it offers a constant broadcast of what everyone in and outside of our circle is doing. However, in order to capitalize on these tendencies, companies go out of their way to make it more addicting for us. For example, in the Marketplace video we watched, it mentioned Snapchat streaks. That is a for sure way to tempt users to get on the app at least once a day. I remember when streaks first came out, there was a huge pressure to keep your streaks with people. Your friends would even get mad at you at times if you lost their streak (it sounds funny written out, but this was real life!). All apps send out daily notifications in order to tempt us to tune in. Facebook sends personal notifications about how much your friends have been posting or how much you’re missing out. Every app has its tactic, but the bottom line is, with each visit to a website or platform, you are left wanting more.

This idea also comes into play when we talk about how we can craft our personalities on social media. In the article “I Tweet Therefore I Become”, we see how addicting creating your ideal persona can be. Through social media we can shape the idea of ourselves in a way that we cannot do in person. I have seen this cause anxiety for some people and I’ve seen it become an opportunity for others. Some people become anxious at the idea of meeting someone in person because of the ease of relaying your (ideal) personality online. I’ve also seen people who take the opportunity to express themselves and use the platforms to their benefit. It all depends on the person, but either way, it has its positive and negative side effects.

Another big lesson attached to these ideas came from this weeks Black Mirror episode. In the episode, screens are EVERYWHERE.

In a sense, this is how we walk around today. People walk around with their phones in their faces and their headphones in; it’s so normalized that eye contact can be awkward. They are even pressured into viewing different applications, getting a penalty on their currency if they skip whatever is playing on their screens. When Wraith Babes comes on, Bing was tempted to watch even though he wasn’t initially into it. This is the type of pressure that I was explaining previously where tactics from companies lead to an addiction to content. The episode did a good job of showing how we gravitate towards being famous over the idea of being a working person as well. The show Hot Shot was their rags to riches opportunity. When Abi gets the opportunity to leave the bikes on Wraith Babes, she is pressured to take the opportunity, just as we are pressured to use social media and reap the “benefits” from it, regardless of how the benefits come.

You can make a perfectly reasonable living without fame. Why are we so caught up on the idea of being famous? Do you think this mindset is beneficial?

WEEKLY NEWS

https://apple.news/A-bcAg2mBSjGieKavUQs5VA

This was interesting to me because I didn’t even know that sagging your pants was a law before now. It’s something a little less dark than most recent news.