This week’s topic brings a new discussion in-front of us i.e. “Celebrity, Branding and Marketing” and the material provided have given the information not only about the life of celebrities on the social media but how different people are using this platform for their own purposes.
The article: “Essena O’Neil Quits Instagram” was one of the article I found really appreciating and finally the one with whom I can relate my opinions. Essena O’Neil who was considered the teenage social media superstar, deleted many of her social media accounts and change the name of her Instagram account to “Social Media is Not Real”. Later in the series of the confessional videos that she made for her social media family she stated that while she was being watched by thousands of people and considered to have a dream life, but in reality she was becoming miserable and tired with this fictional world and highly edited life style.
On one of her Instagram post she said: “Without realizing, I’ve spent the majority of my teenage life being addicted to social media, social approval, social status, and my physical appearance. Social media, especially how I used it, isn’t real.”
The second article: “Why People Get Annoyed at Celebrities on Kickstarter (And Why They Probably shouldn’t)” was totally a different from the previous one and it showed how the celebrities used the social media in for their branding and marketing purposes. In this article, it has been stated that an actor/director Zach Braff launched a Kickstarter and raised money to almost $2 million in just two days. While originally Kickstarter was launched in order to make the young people fund their dreams. Like for the youngsters who have the big ideas but no bank balance to make their dream come true. This was the idea for those sort of people but then we had seen an actor/director launched the Kickstarter in order to raise fund from the people for his new upcoming movie and that’s what make the people offended from the celebrities. But that’s really not the truth or is it? What do you think about it?
The question that was raised here is why an actor needed to do this?
Was it because of the shortage for the movie funds or just an act to grab the attention?
And I think that people should really focus on what they are raising funds for before just getting started with whatever they see attractive. They should know the reasons and then decide either to put their portion in it or not. Like in this case I think what Zach did was wrong and he had taken the rights of other little people who was first not able to make their ideas turn into reality and then the people like Zach grabbed their rights in order to gain more and more profits.
“The Filter Bubble” a term being used by Eli Pariser, the main idea or theme of the movie was based on the fact that internet is vast and can be taken as a universe of information but what we are able to see is made filtered by the giants like Google, Facebook and YouTube have made things personalized for us. It is just our thought that we are having access to everything but in reality every click of ours is being monitored and guided.
Keeping in mind this week’s topic, I am going to share an article which is also describing that now many celebrities are freezing their Facebook and Instagram accounts.
SOCIAL MEDIA & SOCIETY 
You must be logged in to post a comment.